Yakima Chief Hops - Snowpack to Sixpack

Created by Digital Vendetta for Yakima Chief Hops, Snowpack to Six Pack is an award-winning campaign exploring the vital connection between water, agriculture, and craft beer. The film traces the journey from Cascade snowpack to the final pour, highlighting conservation efforts and the shared responsibility of brewers, farmers, and environmental partners. Featuring collaborators like Sierra Nevada Brewing Co. and White Pass Ski Area, the project underscores how sustainability and industry are deeply intertwined.

The campaign earned a 2025 Craft Beer Marketing Award (CBMA) “Crushie” for Best Storytelling/Cause-Related Video.

As Director of Photography, Second Camera Operator, Editor, and Colorist, I played a key role in shaping both the visual identity and final narrative. While capturing dynamic footage across rugged environments, my primary focus was in post-production—crafting a cohesive story from multiple perspectives, refining pacing, and developing a cinematic color grade that reflects the natural beauty and environmental stakes at the heart of the film.